Our Services
The Storytelling Strategy Design Package
We are dedicated to serving as your partner and co-creator,
diligently committing our expertise to fulfill your vision and tell your story.
The Process
The Protagonist Speaks
Storytelling Session + Prep
We want to be 100% sure we’re the right fit for your business. So let’s hop on a video call and talk branding! Tell us who you are, where you’re headed. But don’t worry if you are uncertain of where to begin! Before meeting, we will send you a questionnaire to illuminate your needs and assess what you already have (even if all you have is a great idea or a favorite color)! During our 1-hour consultation, we will authentically explore your story to establish a foundation for your brand. Don’t have all the answers? That’s okay! This guided consultation and questionnaire puts your story at the center and helps us understand your business model and brand desires on a deeper level. We will discuss your audience, client relationships, mission, vision, personality and design communication preferences. From there, we will collaborate to explore ways of sharing your brand story in a meaningful way. Everything we discuss will be used as “design data” to begin concept sheets for your brand.
The Magic Happens
Data Meets Design
After the consultation, we use all the design data shared with us to begin the design process. We will construct a brand mood board complete with initial concepts and implementation options that best represent your vision and values. The mood board can then transform into a compiled brand deck for you to use as the process continues. We then organize the information and schedule a design review session to get your direct feedback and additional suggestions. If we don’t get it quite right the first time, no worries! By selecting this package, you receive 2 free revision sessions to ensure you are happy with the final results. Upon design approval, we will move forward to begin the next step.
Guided Resolution
Building the Brand Guidelines
We take your refined designs and create a brand guideline that tells your story in a simplified and consistent manner. This guideline will include details and examples of proper brand implementation. The guideline contains all your brand elements, colors, patterns, typeface(s), usage guidelines, file types and core story to ensure consistency across all platforms.
Stack Your Assets!
Collateral + Conclusion
Once your brand is fully designed, we can begin crafting collateral items that align with your strategy and help you tell your story in a way that builds ideal client relationships. This is the fun part! We will reference back to our consultation notes and begin listing any additional assets you need to thrive! Your brand is your biggest business asset, so we provide you with the materials you need while your business continues to grow. You automatically receive all the files already included in your brand guideline to get you started. But! By selecting this package, you can choose up to 2 additional add-ons that will take your story to the next level! At the conclusion of the project, we’ll deliver all your assets via file transfer so you can soar to the heights of your heart’s desire, fully owning your story.
The Storytelling Strategy Deliverables
BRAND STRATEGY
- Current Brand Questionnaire
- 60-Minute Session
- Brand Story & Differentiators
- Assess Brand Needs
- Visual Theme
- Custom Brand Concept Sheet(s)
DESIGNS
- Brand Inspiration Board
- Logo + Brand Mark
- Color Palette
- Typeface Pairing
- Custom Pattern
- (2) Design Revisions
- (3) Collateral Designs
- Business card design
- Brand Guidelines
- Associated Files
ADD-ONS
- Brand Business Deck
- Packaging Design
- Logo Variations
- Social Media Profiles
- Social Media Templates
- Mockups
- Custom Brand Icons
- Product Photography Session
- Brand Swag (Apparel, stickers, tumblers, pens and more!)
Are you ready to grow?
405.212.8294
info@vicitydesigns.com