Where Your Story Becomes Strategy.

A brand studio for founders, entrepreneurs, and creatives building brands rooted in who they are and designed for where they’re going. Through thoughtful identity and content systems, we transform your story into a strategic tool for growth, clarity, and connection.

Your voice comes first. Always.

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Real stories & intentional design—crafted for impact.

Every brand begins with lived experience. I listen deeply, translate meaning into form, and build systems that hold both beauty and function. From identity design to content frameworks, each offering is shaped to help you show up with clarity, confidence, and cohesion.

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Featured Project

InnerLit Studios Co.


Vicity Designs is leading the brand identity and creative direction for InnerLit Studios Co., a luxury décor and lifestyle brand rooted in nature, storytelling, and holistic design. This project embodies the Storytelling Strategy approach—transforming vision into a cohesive visual world that merges wellness, self-expression, and artistry.

View the InnerLit Story

Discover the Storytelling Strategy

Your brand isn’t built from trends—it’s built from truth. The Storytelling Strategy is a guided, four-part process that uncovers what matters, gives it form, and turns it into a system you can actually use. We translate your voice, values, and vision into clarity—so your brand speaks with intention and moves with purpose.

Explore the 4-Step Framework

Each offering is a different entry point into the same philosophy: clarity, intention, and forward motion. You’re not selecting a bundle. You’re stepping into a chapter.

Choose the path that fits where you are—and where you’re headed.

Identify.

From $2,800

This is where your brand takes shape. We define your visual language and build a system you can actually use.

Includes:

Complete visual brand system (logo, color, type, core marks)
Brand guidelines & foundational collateral
Social media starter templates
Two 1:1 strategy sessions

Build Your Foundation

Refresh.

From $5,200

For brands ready to evolve, expand, and be seen more clearly. Everything in Identify, plus a deeper transformation—voice, presence, and expression aligned.

Includes:

Brand voice & messaging framework
Custom landing page design
Full marketing collateral suite
Product mockups & 20+ branded social templates
Photoshoot planning & creative direction guide
Weekly strategy calls throughout the partnership

Transform Your Brand

Grow.

From $7,500

For launches and scaling seasons that require ongoing creative partnership. Everything in Refresh, plus sustained support to help your brand move in real time.

Includes:

3 months of ongoing design support (10 hours/month)
Video content creation & launch strategy
Monthly partnership calls with priority design & implementation turnaround

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